Doktori képzés

A Kommunikáció, Közkapcsolatok és Reklám Doktori Iskola 2016 őszén indul. 
Felvételi információk és a doktori képzéssel kapcsolatos tudnivalók a Doktori Tanulmányok Intézetének honlapján: http://doctorat.ubbcluj.ro 

A magyar tagozat doktorátusvezetői és témajavaslatai: 

 

dr.habil. Kádár Magor:

1.  Image analysis and image building
2.  Reputation management
3.  Place branding
4.  Destination branding
5.  Company branding
6.  Institutional communication
7.  Event management and branding
8.  Personal branding
9.  Sensorial branding
10.  Strategical thinking and planning

Bibiliográfia:
 
Aakler, David A.: Brand Portofolio Strategy. Creating, Relevance, Differentiation, Energy, Leverage and Clarity. Free Press / Simon & Schuster Company, New York, 2004.
Aakler, David A.: Buildiong Strong Brands. Simon & Schuster UK Ltd, 2002 (1st edition), Pocket Books, London, 2010. (2nd edition).
Anholt, Simon – Hildreth, Jeremy: Brand America. The Making, Unmaking and Remaking of the Greatest National Image of all Time. Marshall Cavendish Business, 2010.
Anholt, Simon: Brand New Justice - How branding places and products can help the developing world. Elsevier Butterworth-Heinemann, Oxford, 2003, 2005.
Ashworth, Gregory J. – Kavaratzis, Mihalis: Towards Effective Place Brand Management. Branding European Cities and Regions. Edward Elgar Publishing Limited, Glos
- Edward Elgar Publishing, Inc., Massachusetts, 2010. *
European Commission: Project Cycle Management Guidelines. Brussels, 2004.
Fisher-Buttinger, Claudia – Vallaster, Christine:Connective Branding. Building Brand Equity in a Demanding World. John Wiley and Sons, Ltd., The Atrium, Southern Gate, 2008.
Go, Frank – Govers, Robert (ed.): International Place Branding Yearbook 2010. Place Branding in the New Age of Innovation. Palgrave Macmillian, New York, 2010.
Govers, Robert – Go, Frank: Place Branding. Glocal, Virtual and Physycaql Identities, Constructed, Imagined and Experienced. Palgrave Macmillan, New York, 2009.
Healey, Matthew: What is branding? RotoVision SA, 2008.
Holt, Douglas B.: How Brands Become Icons. The Principles of Cultural Branding. Harvard Business School Press, Boston, Massachusetts, 2003.
Keller, Kevfin Lane: Strategic Brand Management. Building, Measuring and Managing Brand Equity. Prentice Hall / Simon & Schuster Company, New Jersey, 1998.
Lindstrom, Martin: Brand sense. Build Powerful Brands trough Touch, Taste, Smell, Sight and Sound. Free Press / Simon & Schuster, Inc. 2005.
Moilanen, Teemu – Rainisto, Seppo: How to Brand Nations, Cities and Destinations. A Planning Book for Place Branding. Palgrave Macmillian, New York, 2009.
Morgan, Nigel– Pritchard, Annette– Pride, Roger (ed.):Destination Branding: Creating the unique destination proposition. Elsevier Butterworth-Heinemann, Oxford, 2002, 2004.
Olins, Wally: On brand. Thames & Hudson, 2003.
Olins, Wally: The Brand handbook. Thames & Hudson, 2008.
Pike, Steven: Destination Marketing. An integrated marketing communications approach. Elsevier Butterworth-Heinemann, Oxford, 2008.
Randall, Geoffrey: A Practical Guide to Plan your Strategy. Kogan Page, 2000 (second edition).
Schmitt, Bernd H. – Rogers, David L. (ed.): Handbook on Brand and Experience Management. Edward Elgar Publishing Limited, Glos
- Edward Elgar Publishing, Inc., Massachusetts, 2008.
Ward, Stephen (ed.): Selling Places. The Marketing and promotion of Towns and Cities 1950-2000. Alexandrine Press, Oxford, 1998; Taylor & Francis e-Library, 2005.

dr.habil. Vincze Hanna Orsolya:

1. New media and participatory practices
2. The transformation of news media
3. Online political communication
4. Media literacy
5. Media portrayals and  representations
6. Communication and culture
 
Bibliográfia:

Carey, James W., Communication as Culture : Essays on Media and Society. London ; New York : Routledge, 1989.
Castells, Manuel, Communication Power. Oxford ; New York ; Auckland ; [etc.] : Oxford University Press, 2009.
Hobbs, Renee, Digital and Media Literacy : Connecting Culture and Classroom. Thousand Oaks : Corwin Press, 2011.
Jenkins, Henry, Convergence Culture: Where Old and New Media Collide. NYU Press, 2006.
Jensen Klaus Bruhn, A Handbook of Media and Communication Research : Qualitative and Quantitative Methodologies. London ; New York : Routledge, 2012.
Vincze, Hanna Orsolya, News of Our World. Public Issues in News Frames. Cluj-Napoca: Presa Universitară Clujeană, 2015.
Wodak, Ruth, Handbook of Communication in the Public Sphere. Berlin ; New York : Mouton de Gruyter, 2008.